The Smart Way: Garment Dyeing
Dyeing for us is a mix of art and science, and we're all about this cool technique called garment dyeing. Typically, garments are made from fabric that's already dyed a specific color. That fabric then gets cut and sewn into garments. But at Colorful Standard, we like to do things a bit differently. We start by sewing our garments from off-white fabric, almost like starting with a blank canvas. Then, based on demand, we dye them in vibrant colors.
We love garment dyeing because it gives each piece a super authentic look, making our garments more like siblings than twins. The dye collects differently on parts of the garment where the texture changes, like the collar or seams, sometimes giving these areas a cool, slightly faded vibe - and don’t worry, each item will still have a nice, even color.
Not only does garment dyeing create beautiful, vibrant colors, but it also helps us produce more responsibly. We use OEKO-TEX® certified dyes that are naturally vibrant and safe, keeping harmful chemicals out of the picture. By dyeing after sewing, we're reducing waste and overproduction, as every scrap of off-white fabric can be recycled back into the production loop. Plus, by dyeing and pre-washing after assembling the garments, we also ensure that our clothes keep their shape and size, wash after wash. This means our products maintain their fit and appearance over time, no laundry surprises.
Now, we do our best to make your garments last as long as possible, as longevity is a key ingredient of responsible garments. But we also need your help to make sure our garments last you a lifetime. When washing garment-dyed items, simply avoid using bleach and try not to hang them in direct sunlight to maintain their beautiful, one-of-a-kind color. This will help your unique pieces look awesome for years to come. Together we can contribute to a more responsible world with less waste and lower production needs.