Colorful Standard

You. Me. Us. Raising Standards.

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You. Me. Us. Raising Standards.

In today’s world, it shouldn’t be so difficult to make a responsible choice. That’s why we created a concept that goes against the fashion industry’s seasonal models.

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50 products

Colorful Standard Organic Twill Shorts Twill Shorts Purple HazeColorful Standard Organic Twill Shorts Twill Shorts Purple Haze
Organic Twill Shorts - Purple Haze Sale priceCHF 79.00
Organic Twill Shorts - Optical White Organic Twill Shorts - Lava Grey Organic Twill Shorts - Soft Lavender Organic Twill Shorts - Pacific Blue +24 colors
XS S M L XL 2XL
Colorful Standard Classic Organic Tee T-shirt Purple HazeClassic Organic Tee - Purple Haze
Classic Organic Tee - Purple Haze Sale priceCHF 39.00
Classic Organic Tee - Kelly Green Classic Organic Tee - Soft Yellow Classic Organic Tee - Navy Blue Classic Organic Tee - Emerald Green +62 colors
XS S M L XL 2XL
Organic Boxy Crop Tee - Purple HazeOrganic Boxy Crop Tee - Purple Haze
Organic Boxy Crop Tee - Purple Haze Sale priceCHF 42.00
Organic Boxy Crop Tee - Rosewood Mist Organic Boxy Crop Tee - Tropical Sea Organic Boxy Crop Tee - Ivory White Organic Boxy Crop Tee - Red Tangerine +34 colors
XS S M L XL
Colorful Standard Women Organic Twill Shorts Women Organic Twill Shorts Purple HazeColorful Standard Women Organic Twill Shorts Women Organic Twill Shorts Purple Haze
Women Organic Twill Shorts - Purple Haze Sale priceCHF 69.00
Women Organic Twill Shorts - Teal Blue Women Organic Twill Shorts - Sahara Camel Women Organic Twill Shorts - Storm Grey Women Organic Twill Shorts - Desert Khaki +24 colors
XS S M L XL
Colorful Standard Women Oversized Organic T-Shirt Women Oversized T-shirt Purple HazeOversized Organic T-Shirt - Purple Haze
Oversized Organic T-Shirt - Purple Haze Sale priceCHF 39.00
Oversized Organic T-Shirt - Teal Blue Oversized Organic T-Shirt - Burned Yellow Oversized Organic T-Shirt - Spring Green Oversized Organic T-Shirt - Sandstone Orange +55 colors
XS S M L XL 2XL
Colorful Standard Organic Oversized Hood Oversized Hoodie Purple HazeOrganic Oversized Hood - Purple Haze
Organic Oversized Hood - Purple Haze Sale priceCHF 89.00
Organic Oversized Hood - Seaside Blue Organic Oversized Hood - Snow Melange Organic Oversized Hood - Cinnamon Brown Organic Oversized Hood - Cherry Blossom +57 colors
XS S M L XL 2XL
Colorful Standard Women Oversized Organic T-Shirt Women Oversized T-shirt Purple HazeOversized Organic T-Shirt - Purple Haze
Oversized Organic T-Shirt - Purple Haze Sale priceCHF 39.00
Oversized Organic T-Shirt - Cherry Blossom Oversized Organic T-Shirt - Cloudy Grey Oversized Organic T-Shirt - Faded Grey Oversized Organic T-Shirt - Oxblood Red +56 colors
XS S M L XL 2XL
Organic Cotton Cap - Purple HazeOrganic Cotton Cap - Purple Haze
Organic Cotton Cap - Purple Haze Sale priceCHF 39.00
Organic Cotton Cap - Ivory White Organic Cotton Cap - Lemon Yellow Organic Cotton Cap - Navy Blue Organic Cotton Cap - Pacific Blue +17 colors
Colorful StandardWomen Organic Sweatshorts Purple HazeColorful Standard Women Organic Sweatshorts Women Shorts Purple Haze
Women Organic Sweatshorts - Purple Haze Sale priceCHF 69.00
Women Organic Sweatshorts - Dark Amber Women Organic Sweatshorts - Burned Yellow Women Organic Sweatshorts - Teal Blue Women Organic Sweatshorts - Cloudy Grey +53 colors
XS S M L XL
Colorful Standard Classic Organic Zip Hood Zip Hoodie Purple HazeClassic Organic Zip Hood - Purple Haze
Classic Organic Zip Hood - Purple Haze Sale priceCHF 99.00
Classic Organic Zip Hood - Navy Blue Classic Organic Zip Hood - Oyster Grey Classic Organic Zip Hood - Cloudy Grey Classic Organic Zip Hood - Oxblood Red +41 colors
XS S M L XL 2XL
Colorful Standard Classic Organic Crew Crewneck Purple HazeColorful Standard Classic Organic Crew Crewneck Purple Haze
Classic Organic Crew - Purple Haze Sale priceCHF 79.00
Classic Organic Crew - Navy Blue Classic Organic Crew - Honey Beige Classic Organic Crew - Spring Green Classic Organic Crew - Coffee Brown +65 colors
XS S M L XL 2XL
Organic Cotton Cap - Purple HazeOrganic Cotton Cap - Purple Haze
Organic Cotton Cap - Purple Haze Sale priceCHF 39.00
Organic Cotton Cap - Faded Pink Organic Cotton Cap - Coffee Brown Organic Cotton Cap - Lemon Yellow Organic Cotton Cap - Navy Blue +17 colors
Colorful Standard Women Light Organic Tee Women T-shirt Purple HazeColorful Standard Women Light Organic Tee Women T-shirt Purple Haze
Women Light Organic Tee - Purple Haze Sale priceCHF 39.00
Women Light Organic Tee - Seafoam Green Women Light Organic Tee - Sahara Camel Women Light Organic Tee - Sandstone Orange Women Light Organic Tee - Heather Grey +63 colors
XS S M L XL
Colorful Standard Organic Oversized Crew Oversized Crew Purple HazeOrganic Oversized Crew - Purple Haze
Organic Oversized Crew - Purple Haze Sale priceCHF 79.00
Organic Oversized Crew - Stone Blue Organic Oversized Crew - Tropical Sea Organic Oversized Crew - Ginger Brown Organic Oversized Crew - Petrol Blue +59 colors
XS S M L XL 2XL
Colorful Standard Organic Oversized Crew Oversized Crew Purple HazeOrganic Oversized Crew - Purple Haze
Organic Oversized Crew - Purple Haze Sale priceCHF 79.00
Organic Oversized Crew - Purple Jade Organic Oversized Crew - Ginger Brown Organic Oversized Crew - Oxblood Red Organic Oversized Crew - Pearly Purple +59 colors
XS S M L XL 2XL
Organic Oversized Shirt - Purple HazeOrganic Oversized Shirt - Purple Haze
Organic Oversized Shirt - Purple Haze Sale priceCHF 99.00
Organic Oversized Shirt - Navy Blue Organic Oversized Shirt - Seaside Blue Organic Oversized Shirt - Sahara Camel +24 colors
XS S M L XL 2XL
Colorful Standard Oversized Organic LS T-shirt Oversized LS T-shirt Purple HazeOversized Organic LS T-shirt - Purple Haze
Oversized Organic LS T-shirt - Purple Haze Sale priceCHF 49.00
Oversized Organic LS T-shirt - Cinnamon Brown Oversized Organic LS T-shirt - Navy Blue Oversized Organic LS T-shirt - Red Tangerine Oversized Organic LS T-shirt - Dusty Plum +57 colors
XS S M L XL 2XL
Colorful Standard Organic Button Down Shirt Shirt Purple HazeOrganic Button Down Shirt - Purple Haze
Organic Button Down Shirt - Purple Haze Sale priceCHF 99.00
Organic Button Down Shirt - Dusty Olive Organic Button Down Shirt - Spring Green Organic Button Down Shirt - Sahara Camel Organic Button Down Shirt - Hunter Green +27 colors
XS S M L XL 2XL
Colorful Standard Organic Quarter Zip Quarter Zip Purple HazeOrganic Quarter Zip - Purple Haze
Organic Quarter Zip - Purple Haze Sale priceCHF 89.00
Organic Quarter Zip - Pearly Purple Organic Quarter Zip - Kelly Green Organic Quarter Zip - Cedar Brown Organic Quarter Zip - Petrol Blue +56 colors
XS S M L XL 2XL
Colorful Standard Organic Quarter Zip Quarter Zip Purple HazeOrganic Quarter Zip - Purple Haze
Organic Quarter Zip - Purple Haze Sale priceCHF 89.00
Organic Quarter Zip - Polar Blue Organic Quarter Zip - Seaside Blue Organic Quarter Zip - Powder Blue Organic Quarter Zip - Hunter Green +56 colors
XS S M L XL 2XL
Colorful Standard Classic Organic Hood Hoodie Purple HazeClassic Organic Hood - Purple Haze
Classic Organic Hood - Purple Haze Sale priceCHF 89.00
Classic Organic Hood - Cedar Brown Classic Organic Hood - Dark Amber Classic Organic Hood - Petrol Blue Classic Organic Hood - Rosewood Mist +64 colors
XS S M L XL 2XL
Colorful Standard Organic Oversized Hood Oversized Hoodie Purple HazeOrganic Oversized Hood - Purple Haze
Organic Oversized Hood - Purple Haze Sale priceCHF 89.00
Organic Oversized Hood - Teal Blue Organic Oversized Hood - Sunny Orange Organic Oversized Hood - Midnight Forest Organic Oversized Hood - Soft Lavender +57 colors
XS S M L XL 2XL
Colorful Standard Women Classic Organic Crew Women Crewneck Purple HazeColorful Standard Women Classic Organic Crew Women Crewneck Purple Haze
Women Classic Organic Crew - Purple Haze Sale priceCHF 79.00
Women Classic Organic Crew - Oyster Grey Women Classic Organic Crew - Soft Yellow Women Classic Organic Crew - Storm Grey Women Classic Organic Crew - Warm Taupe +65 colors
XS S M L XL
Day Pak'r - Purple HazeDay Pak'r - Purple Haze
Day Pak'r - Purple Haze Sale priceCHF 79.00
Colorful Standard Oversized Organic LS T-shirt Oversized LS T-shirt Purple HazeOversized Organic LS T-shirt - Purple Haze
Oversized Organic LS T-shirt - Purple Haze Sale priceCHF 49.00
Oversized Organic LS T-shirt - Soft Lavender Oversized Organic LS T-shirt - Coffee Brown Oversized Organic LS T-shirt - Dark Amber Oversized Organic LS T-shirt - Spring Green +57 colors
XS S M L XL 2XL
Colorful StandardWomen Organic Rib Tank Top Purple HazeColorful Standard Women Organic Rib Tank Top Women Tank Top Purple Haze
Women Organic Rib Tank Top - Purple Haze Sale priceCHF 35.00
Women Organic Rib Tank Top - Faded Pink Women Organic Rib Tank Top - Sahara Camel Women Organic Rib Tank Top - Honey Beige Women Organic Rib Tank Top - Lava Grey +30 colors
XS S M L XL
Colorful Standard Women Organic Rib LS T-Shirt Women LS T-Shirt Purple HazeColorful Standard Women Organic Rib LS T-Shirt Women LS T-Shirt Purple Haze
Women Organic Rib LS T-Shirt - Purple Haze Sale priceCHF 49.00
Women Organic Rib LS T-Shirt - Deep Black Women Organic Rib LS T-Shirt - Cloudy Grey Women Organic Rib LS T-Shirt - Rosewood Mist Women Organic Rib LS T-Shirt - Bright Coral +30 colors
XS S M L XL
Women Classic Merino Wool Crew - Purple HazeColorful Standard Women Classic Merino Wool Crew Women Merino Crewneck Polar Blue
Women Classic Merino Wool Crew - Purple Haze Sale priceCHF 109.00
Light Merino Wool Crew - Faded Pink Light Merino Wool Crew - Warm Taupe Light Merino Wool Crew - Oxblood Red Light Merino Wool Crew - Navy Blue +18 colors
XS S M L XL
Women Light Merino Wool Crew - Purple HazeColorful Standard Women Merino Wool Crew Women Merino Crewneck Polar Blue
Women Light Merino Wool Crew - Purple Haze Sale priceCHF 99.00
Women Light Merino Wool Crew - Scarlet Red Women Light Merino Wool Crew - Navy Blue Women Light Merino Wool Crew - Burned Yellow Women Light Merino Wool Crew - Heather Grey +18 colors
XS S M L XL
Springer - Purple HazeSpringer - Purple Haze
Springer - Purple Haze Sale priceCHF 35.00
Colorful Standard Classic Organic Zip Hood Zip Hoodie Purple HazeClassic Organic Zip Hood - Purple Haze
Classic Organic Zip Hood - Purple Haze Sale priceCHF 99.00
Classic Organic Zip Hood - Light Aqua Classic Organic Zip Hood - Pacific Blue Classic Organic Zip Hood - Seaside Blue Classic Organic Zip Hood - Cinnamon Brown +41 colors
XS S M L XL 2XL
Colorful Standard Organic Sweatpants Pants Purple HazeOrganic Sweatpants - Purple Haze
Organic Sweatpants - Purple Haze Sale priceCHF 89.00
Oversized Organic LS T-shirt - Tropical Sea Organic Sweatpants - Dusty Plum Organic Sweatpants - Navy Blue Organic Sweatpants - Cherry Blossom +57 colors
XS S M L XL 2XL
Colorful Standard Classic Organic Hood Hoodie Purple HazeClassic Organic Hood - Purple Haze
Classic Organic Hood - Purple Haze Sale priceCHF 89.00
Classic Organic Hood - Warm Taupe Classic Organic Hood - Seaside Blue Classic Organic Hood - Snow Melange Classic Organic Hood - Soft Yellow +63 colors
XS S M L XL 2XL
Classic Organic Sweatshorts - Purple HazeColorful Standard Classic Organic Sweatshorts Shorts Purple Haze
Classic Organic Sweatshorts - Purple Haze Sale priceCHF 69.00
Classic Organic Sweatshorts - Rosewood Mist Classic Organic Sweatshorts - Neptune Blue Classic Organic Sweatshorts - Deep Black Classic Organic Sweatshorts - Marine Blue +53 colors
XS S M L XL 2XL
Colorful Standard Classic Organic Boxer Briefs Underwear Purple HazeColorful Standard Classic Organic Boxer Briefs Underwear Purple Haze
Classic Organic Boxer Briefs - Purple Haze Sale priceCHF 23.00
Classic Organic Boxer Briefs - Kelly Green Classic Organic Boxer Briefs - Faded Pink Classic Organic Boxer Briefs - Oxblood Red Classic Organic Boxer Briefs - Sunny Orange +14 colors
XS S M L XL
Merino Wool Beanie - Purple HazeMerino Wool Beanie - Purple Haze
Merino Wool Beanie - Purple Haze Sale priceCHF 39.00
Merino Wool Beanie - Ultra Violet Merino Wool Beanie - Polar Blue Merino Wool Beanie - Deep Black Merino Wool Beanie - Heather Grey +32 colors
Oversized Merino Wool Crew - Purple HazeOversized Merino Wool Crew - Purple Haze
Oversized Merino Wool Crew - Purple Haze Sale priceCHF 129.00
Oversized Merino Wool Crew - Sahara Camel Oversized Merino Wool Crew - Faded Pink Oversized Merino Wool Crew - Soft Lavender Oversized Merino Wool Crew - Oxblood Red +18 colors
XS S M L XL 2XL
Oversized Merino Wool Crew - Purple HazeOversized Merino Wool Crew - Purple Haze
Oversized Merino Wool Crew - Purple Haze Sale priceCHF 129.00
Oversized Merino Wool Crew - Coffee Brown Oversized Merino Wool Crew - Dusty Olive Oversized Merino Wool Crew - Warm Taupe Oversized Merino Wool Crew - Navy Blue +18 colors
XS S M L XL 2XL
Merino Wool Hat - Purple HazeMerino Wool Hat - Purple Haze
Merino Wool Hat - Purple Haze Sale priceCHF 49.00
Merino Wool Hat - Ocean Green Merino Wool Hat - Ivory White Merino Wool Hat - Rosewood Mist Merino Wool Hat - Ultra Violet +32 colors
Merino Wool Hat - Purple HazeMerino Wool Hat - Purple Haze
Merino Wool Hat - Purple Haze Sale priceCHF 49.00
Merino Wool Hat - Stone Blue Merino Wool Hat - Scarlet Red Merino Wool Hat - Coffee Brown Merino Wool Hat - Sandstone Orange +32 colors
Classic Merino Wool Crew - Purple HazeColorful Standard Merino Wool Crew Merino Crewneck Polar Blue
Classic Merino Wool Crew - Purple Haze Sale priceCHF 119.00
Classic Merino Wool Crew - Faded Pink Classic Merino Wool Crew - Polar Blue Classic Merino Wool Crew - Bubblegum Pink Classic Merino Wool Crew - Ivory White +18 colors
XS S M L XL 2XL
Organic Flannel Shirt - Purple HazeOrganic Flannel Shirt - Purple Haze
Organic Flannel Shirt - Purple Haze Sale priceCHF 109.00
Organic Flannel Shirt - Storm Grey Organic Flannel Shirt - Desert Khaki Organic Flannel Shirt - Ivory White Organic Flannel Shirt - Dusty Olive +16 colors
XS S M L XL 2XL
Colorful Standard Organic Twill Pants Purple HazeOrganic Twill Pants - Purple Haze
Organic Twill Pants - Purple Haze Sale priceCHF 105.00
Organic Twill Pants - Desert Khaki Organic Twill Pants - Optical White Organic Twill Pants - Pacific Blue Organic Twill Pants - Navy Blue +14 colors
XS S M L XL 2XL
Colorful Standard Organic Twill Pants Purple HazeOrganic Twill Pants - Purple Haze
Organic Twill Pants - Purple Haze Sale priceCHF 105.00
Organic Twill Pants - Ginger Brown Organic Twill Pants - Oyster Grey Organic Twill Pants - Faded Pink Organic Twill Pants - Optical White +14 colors
XS S M L XL 2XL
Merino Wool Beanie - Purple HazeMerino Wool Beanie - Purple Haze
Merino Wool Beanie - Purple Haze Sale priceCHF 39.00
Merino Wool Beanie - Lemon Yellow Merino Wool Beanie - Polar Blue Merino Wool Beanie - Lava Grey Merino Wool Beanie - Pacific Blue +43 colors
Colorful Standard Organic Sweatpants Pants Purple HazeOrganic Sweatpants - Purple Haze
Organic Sweatpants - Purple Haze Sale priceCHF 89.00
Organic Sweatpants - Seafoam Green Organic Sweatpants - Desert Khaki Organic Sweatpants - Powder Blue Organic Sweatpants - Limestone Grey +57 colors
XS S M L XL 2XL
Colorful Standard Classic Swim Shorts Swim Shorts Purple HazeColorful Standard Classic Swim Shorts Swim Shorts Purple Haze
Classic Swim Shorts - Purple Haze Sale priceCHF 79.00
Classic Swim Shorts - Spring Green Classic Swim Shorts - Bright Coral Classic Swim Shorts - Ivory White Classic Swim Shorts - Navy Blue +16 colors
XS S M L XL 2XL
Sold out
Colorful Standard Merino Wool Scarf Scarf Purple HazeColorful Standard Merino Wool Scarf Scarf Purple Haze Female Model
Merino Wool Scarf - Purple Haze Sale priceCHF 69.00
Merino Wool Scarf - Kelly Green Merino Wool Scarf - Soft Yellow Merino Wool Scarf - Bubblegum Pink Merino Wool Scarf - Sahara Camel +32 colors
Sold out
Colorful Standard Merino Wool Scarf Scarf Purple HazeColorful Standard Merino Wool Scarf Scarf Purple Haze Male Model
Merino Wool Scarf - Purple Haze Sale priceCHF 69.00
Merino Wool Scarf - Hunter Green Merino Wool Scarf - Soft Yellow Merino Wool Scarf - Scarlet Red Merino Wool Scarf - Teal Blue +32 colors
Sold out
Light Merino Wool Crew - Purple HazeColorful Standard Light Merino Wool Crew Merino Crewneck Light Polar Blue
Light Merino Wool Crew - Purple Haze Sale priceCHF 109.00
Light Merino Wool Crew - Lava Grey Light Merino Wool Crew - Ivory White Light Merino Wool Crew - Faded Pink Light Merino Wool Crew - Scarlet Red +18 colors
XS S M L XL 2XL
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