We are excited to announce the opening of our new Colorful Standard store on Mageleinstraat, nestled in the heart of Ghent. This charming shopping street is one of the oldest in the city, renowned for its vibrant atmosphere and central location. With easy access to bustling shopping areas and main thoroughfares, De Mageleinstraat attracts a diverse crowd of visitors, making it the perfect spot for our colorful and sustainable apparel.

Gent is a city that truly embraces sustainability—not just as a trend, but as a way of life. Since becoming the veggie capital in 2009 and the largest car-free center in Europe in 2017, Ghent has committed itself to eco-friendly practices. Exploring this walkable city by foot or bike is a must, allowing you to fully appreciate its charm. We can’t wait to welcome you to our store and share our passion for quality, sustainable fashion in this incredible city!