Colorful Standard’s second London store is located in Covent Garden, one of the city’s best shopping and entertainment hubs.

“The UK is the fastest growing market for us, and therefore, a natural development for Colorful Standard to open another Flagship store. We are really excited about the great demand coming from the London market because the consumer group is so multicultural and diverse and that is what Colorful Standard is about.”
-Tue Deleuran, founder