Transparency and Responsibility at Colorful Standard
At Colorful Standard, we’re painfully aware of the fashion industry's dark side. We built this brand to do something about it!
Buying new clothes often means supporting a chain of unethical practices, water waste, and unhealthy chemical processes. Fast fashion floods the market with low quality products, huge amounts of which end in landfill.
A lot of companies are perpetuating a crazy rush to the bottom, sacrificing quality and worker safety for profit. We’re here to highlight that this exploitative way of doing business sucks big time, which is why we’re on a mission to raise the standards of the industry and create colorful essentials for people who strive to live responsibly, and act with care for people and planet.
Our Promise to People and the Planet
People
At Colorful Standard, we’re on a mission to raise the standards within the fashion industry and make responsibly made wardrobe staples more accessible. We’re strive for true transparency and accountability across our supply chain and production practices, and produce in our own factory and nearby partner workshops in Portugal. Naturally, every supplier is covered by EU labor law.
You’re welcome to come and take a look. Visit us at:
Colorful Standard
Rua do Comércio no116
Manhente 4750-561
Barcelos, Portugal
With a rainbow of colors at your fingertips, we celebrate positivity, quality and creative expression. Our products are designed to let you express your true self, free from logos or ever-changing seasonal trends. Why follow when you can lead? Plus, our fair and consistent pricing means you can embrace responsible fashion without breaking the bank. No waiting for sales or seasonal deals.
Our customer success team is full of awesome humans who care deeply about your experience with us. We welcome questions, suggestions, and honest feedback, and we’re always on a mission to showcase our devotion to customer care and put little happy-tears in the corners of your eyes.
Planet
We’re committed to reducing our environmental impact. That includes using certified organic cotton, recycled wool, and non-toxic dyes across our collection. We also use FSC® certified paper and recycled plastics in our packaging. Where possible, we dye our products based on demand.
All of our production takes place in Portugal, which helps reduce transport and gives us closer oversight. Our partner workshops are within close vicinity of our own factory.
Our factory runs on Portuguese grid energy. In the first half of 2025 approximately 77% of Portugal’s electricity was generated from renewables like wind, hydro, solar, and biomass.
We don’t believe in fast fashion or planned obsolescence. Our goal is to make garments that last. No logos, no seasonal waste. Just well-made staples, designed to stay with you for years.
Our Promise to People and the Planet
People
At Colorful Standard, we’re on a mission to revolutionize fashion, making responsible products accessible to everyone. Our transparent supply chain is like an open book—you can see every step we take to ensure fair labor practices and sustainability. Trust us, we’ve got nothing to hide. Actually, want to come take a look?
Here is the address:
Colorful Standard
Rua do Comércio no116, Manhente 4750-561
Barcelos, Portugal
With a rainbow of colors at your fingertips, we celebrate diversity, inclusivity and individuality. Our products are designed to let you express your true self, free from logos or ever-changing seasonal trends. Why follow when you can lead? Plus, our fair and consistent pricing means you can embrace responsible fashion without breaking the bank—no more waiting for sales or seasonal deals.
Our customer support is top-notch, always here to assist you with any questions or concerns. Because we believe in taking every opportunity to learn, grow, and become our best selves, we constantly seek and implement feedback from our community.
Planet
In a world facing serious environmental challenges, we’re committed to making a positive impact. Our use of organic and recycled materials is just the beginning. Our production process is a masterclass in efficiency, designed to reduce waste and promote a circular economy.
Every scrap of fabric gets a second life—whether re-spun into new fabric or repurposed for furniture filling. We’re not just minimizing waste; we’re turning it into something valuable.
Our designs are timeless and durable, encouraging responsible consumption. We’re breaking away from the cycle of fast fashion, where trends change with the seasons, and clothes are thrown out after a few wears. At Colorful Standard, we focus on creating pieces that go beyond seasons and trends. Forget about sales, seasonal collections, logos, or prints. Our goal is to create products that will stay with you for a lifetime, pieces you’ll truly need and love.
By rejecting the fast fashion model, we’re promoting a more responsible way to shop and dress. Our clothes are designed to be wardrobe staples, versatile enough to be worn year-round and made with the highest quality materials to ensure they last. When you invest in our pieces, you’re investing in something that will remain a favorite in your closet for years to come, reducing the need for constant replacements and minimizing waste.
Moreover, our factory currently runs on conventional Portuguese energy, which derives 80% of its electricity from water, wind, and solar power sources. This significant proportion of renewable energy ensures that the majority of our energy consumption is environmentally friendly, contributing to a greener production process overall.
By sticking to these principles, we ensure our products are not only top-quality and beautiful but also made with a conscience. Join us in supporting a clearer, greener future.
You. Me. Us. Raising Standards.